Spring has sprung in the Central West End! Tulips are in full bloom all throughout the neighborhood and we are celebrating with a weekend full of festivities.

Join us on Saturday, April 10 and Sunday, April 11 for CWE Back in Bloom, featuring live music by the Saint Boogie Brass Band, street performances, balloon giveaways, special deals and discounts at participating businesses, and the launch of a CWE Scavenger Hunt.

Participating CWE Businesses:

• Bluemercury: Spend $100+ and receive a FREE mystery bag of deluxe samples

• Bonobos: Shop their “Last Call” sale items on the sidewalk

• The Cup: 20% off all gift merchandise (this promotion is only available Saturday, April 10)

• Duane Reed Gallery

• East • West: 20% off select apparel

• Enchanting Embellishments: 75% off select merchandise (and free Champagne)

• The Eye Bar: 20% off a complete purchase (in-stock frame and lenses)

• Jeni’s Splendid Ice Creams: Stop by the shop to try their *new* ice cream collaboration with the one-and-only Dolly Parton. Strawberry Pretzel Pie is their ode to the Queen of Country and a throwback to the triple decker pie from the potlucks of our youths. This flavor will benefit Dolly Parton’s Imagination Library, a book gifting program that gives free books to children from birth to age five.

• Paperdolls Boutique

• Paul Mitchell The School St. Louis: 50% off one take-home item (and free swag bags)

• Provisions St. Louis: 10% off their “Local Love” CWE Glasses & 314 Glasses

• Q Boutique: 75% off all sidewalk sale items

• Rush Bowls: 10% off entire order

• Saint Louis Chess Club: Shop their sidewalk sale items from 9 a.m. to 4 p.m.

(Promotional hours may vary — check with individual businesses for specifics). For more information, go to www.cwescene.com/backinbloom.